Luis Ganem Gasteasoro
PR & Brand Consulting, Press Services, Crisis Management
PR, communications, and creative consulting for brands that need more than a specialist. Wherever the project demands it, editorial, production, brand strategy, or tech, the work gets done.
Creative, operational, commercial. Having worked inside each one is what makes coordinating and solving across them possible.
Born in Querétaro, Mexico. Raised across three countries, educated at Istituto Marangoni, first Milan, then Paris. The geography was never a plan, it was just how life moved.
Growing up between Mexican, Canadian, and American cultures built a certain instinct for reading rooms, adapting registers, and finding common ground. That instinct is what makes every role possible: atelier floor, press office, shoot set, startup, brand launch.
I operate at the intersection of visibility and operations. The approach is simple: drop into a brand, diagnose the blockages—whether a fractured PR strategy, a stalled campaign production, or a supply chain narrative that isn't connecting—and fix it from the inside out. I don't just draft strategy. I execute it. From hands-on fabric manipulation to high-stakes sample logistics for tier-one talent, the standard stays the same: relentless attention to detail.
The thread across all of it: show up and clear the fire.
Multilingual in French, Spanish, and English. Fluent in the language of brands, buyers, editors, founders, and ateliers alike.
The deepest tenure, two years at one of Paris' most respected conceptual fashion houses. Full ownership of PR execution for flagship collaborations (Veja, Keen, The Kitchen), seasonal and Christmas gifting operations, and production assistance for campaign and e-com shoots. The role where strategy, execution, and creative coordination became second nature.
Leading PR and press strategy for TR3E®, a B2B SaaS platform bringing Digital Product Passports and supply chain transparency to independent fashion brands. The most senior communications role to date , shaping a brand narrative from the ground up, building media relationships, and orchestrating a Fashion Week launch event that sold the vision to the industry.
Embedded coverage of Fashion and Design Weeks in Paris and Milan, capturing the energy, texture, and narrative of the events through video and curated content. Mission-specific deployments that required fast editorial instincts and a sharp visual eye under live conditions.
A unique cross-disciplinary role operating as an athlete ambassador and talent across multiple global activewear and lifestyle brands. Bridging the gap between high-performance sportswear and fashion aesthetics. The role involves representing brands internationally, content creation, and embodying the product in active, urban environments.
Campaign Photo I
Campaign Photo II
Campaign Photo III
Campaign Photo IV
An operational deep-dive at one of fashion's most revered houses. Full responsibility for the press sample archive, inventory, logistics, and condition management. Executed all shopping packaging and send-outs for press and editorial requests. The role that proves flawless execution at the highest level, even when the camera isn't on you.
Yorgos Lanthimos
Lewis Hamilton
Solange
A two-phase engagement that began hands-on in the atelier, fabric manipulation, material research, and construction, before pivoting to content creation and copywriting. A rare combination that gave both a material and narrative understanding of a fashion brand's language.
A talk-show and podcast concept born in Paris. Part editorial, part cultural dispatch, part espresso. Co-created and hosted alongside collaborators in the Paris creative scene, the format sits at the intersection of fashion conversation, personality, and a deliberately unhurried pace. The full title remains CLASSIFIED until launch.
Full briefing available upon verified enquiry.
The projects built on personal time, personal conviction, and sometimes personal capital. These are the clearest signals of what I actually believe in.
A limited run of unofficial Fashion Week merch, conceived, produced, and sold independently. Accompanied by a physical media and digital campaign. Sold out. The whole operation: concept, production, campaign, sell-through.
Full briefing available upon verified enquiry.
On-set styling assistance for independent stylists across shoots in Paris, spanning both editorial and commercial work. Fast-paced, detail-driven, pulling, prepping, dressing, and maintaining looks under live shoot conditions. Commercial clients include Arije, a Paris jewelry house. One of these collaborations also resulted in a credit in a print issue of POP Magazine, a concrete marker of having contributed to work that made it to press at that level.
