Fashion Fire Department, Paris

Fashion Fire Department

A Paris studio that builds websites for fashion brands and runs their press. Design, front-end code, 3D and motion, hosting, PR. Working in English, French and Spanish.

Web design

Case file 01

Websites for fashion brands. Design, front‑end code, 3D and motion, hosting. One studio, with no gap between the designer, the developer and the agency.

The Muuls
The Muuls Paris · headless Shopify · live
Junky Solutions
Junky Solutions Milan · Next.js and R3F · live

Maruca Novelo

Classified · in build

Request required for access to classified content.

3D Bay

Opens the bay · desktop only

  • Brand and lookbook sites
  • Headless Shopify storefronts
  • 3D, motion and art direction
  • Hosting and maintenance

From €2,100

Quoted per project, plus a monthly maintenance fee. A firm figure in writing after the first meeting, before any work begins.

Content creation

Case file 02

Interview reels, campaign content and edits. Shot, cut and graded in house, then cut again for every place they have to run.

  • Doublet - Masayuki Ino Doublet · Masayuki Ino
  • Pilot · Alon Katz - Climb a Tree Pilot · Alon Katz · Climb a Tree
  • Ouest Paris - Collection Ouest Paris · Collection
  • Pilot · Alon Katz - The Dropout Pilot · Alon Katz · The Dropout
  • Doublet - Milo Doublet · Milo
  • Pilot · Alon Katz - Fk Marry Kill Pilot · Alon Katz · Fk Marry Kill
  • Liberal Youth Ministry - Antonio Zaragoza Liberal Youth Ministry · Antonio Zaragoza
  • Ouest Paris - Double Espresso Ouest Paris · Double Espresso

FW reels

5 films

  • Doublet · Masayuki Ino
  • Doublet · Milo
  • Liberal Youth Ministry · Antonio Zaragoza
  • Ouest Paris · Collection
  • Ouest Paris · Double Espresso
  • Interview and show reels
  • Campaign and lookbook content
  • Edit, grade and subtitling
  • Cutdowns per platform

Pilot

Alon Katz · 3 films

  • Climb a Tree
  • The Dropout
  • Fk Marry Kill

Unreleased

Waiting to air

PR and press

Case file 03

Press for fashion brands. Releases, showroom, gifting and placement, run by someone who has worked inside the houses rather than alongside them.

  • Press releases
  • Showroom and sample management
  • Gifting and seeding
  • Placement and follow up
  • Campaign and event production

01. TR3E®

Head of PR and press. Paris, current. Brand narrative from scratch, media relationships, and a Fashion Week launch event.

A B2B platform bringing digital product passports and supply chain transparency to independent fashion brands. Conscious Reverie, the launch, ran in Le Marais during Paris Fashion Week FW26/27.

Conscious Reverie

Event and launch · 5 assets

Conscious Reverie
Conscious Reverie Launch event · Le Marais · March 2026
Partner brands
Partner brands Conscious Reverie · inside the launch

02. Études Studio

PR coordinator and communications assistant. Paris, two years.

PR execution on the flagship collaborations, seasonal and Christmas gifting, and production assistance on campaign and e-commerce shoots. Press day coordination through to physical production.

Veja × Études

Collaboration · 3 assets

Keen × Études

Collaboration · 8 assets

Études Studio
Études Studio Campaign

03. Lemaire

PR assistant. Paris, six months. The press sample archive and every send-out.

Full responsibility for the press sample archive: inventory, logistics and condition. All packaging and send-outs for press and editorial requests. Dispatches reached Lewis Hamilton, Solange, Yorgos Lanthimos and Uma Thurman.

Yorgos Lanthimos
Yorgos Lanthimos Wardrobe placement
Lewis Hamilton
Lewis Hamilton Wardrobe placement
Solange
Solange Wardrobe placement

Side quests

Case file 04

Everything that does not sit under the other three headings.

01. Modelling and ambassadorship

Paris and international. Current. Ambassadorship, content, modelling, performance.

New Balance
New Balance Run Your Way · athlete ambassador
Erspo
Erspo Campaign
Kotcha Running
Kotcha Running Campaign

New Balance

Reels and campaign

Kotcha Running

Reels and posts

  • Campaign photo I
  • Campaign photo II
  • Campaign photo III
  • Campaign photo IV

Erspo

Reels and posts

  • Campaign photo I
  • Campaign photo II
  • Campaign photo III
  • Campaign photo IV

852 Frequency Club

Posts

Personal dogma

Own work

02. Side ops

Built on our own time and money. Nobody commissioned these.

Fashion Week Merch Drop
Fashion Week Merch Drop Concept, production, campaign, sell-through
Merch drop
Merch drop Street pop-up

A limited run of unofficial Fashion Week merch, produced and sold independently with a print and digital campaign. Sold out. Solo.

The drop

8 assets

03. Coverage and atelier

Fashion and design week coverage, shot on location. Atelier, copy and content.

Archived Dreams
Archived Dreams Paris and Milan fashion weeks
Paradoxe
Paradoxe Atelier and content

Archived Dreams

Videographer and content

Paradoxe

Copy, content, atelier · 5 months

About

An industry full of fires.

From event management crises to web design, asset development and editorial content creation. This industry has many fires.

We put them out.

One studio, three disciplines, and no friction between the designer, the communicator and the executor.

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