Luis Ganem Gasteasoro
Fashion consulting · Website design
Fashion Fire- DEPT.
A Paris studio that builds websites for fashion brands and runs their press. Design, code, hosting and PR handled by the same people, so nothing gets lost between agencies. See the web design work.
The Landscape
Creative, operational, commercial. Having worked inside all three is what makes it possible to coordinate across them.
Case Files
Web Design
Websites for fashion brands, designed, built and deployed in house. Concept, 3D, motion, code and hosting come from the same studio, so there is nothing to hand off between a designer, a developer and an agency. Read the full breakdown on the web design page.
Headless commerce build for the Paris label. Concept, motion and storefront, live.
◈ Case study → READ THE BUILD ◈ Deployment → VISIT LIVE SITEY2K interactive build. Scroll-driven, deliberately loud, tuned frame by frame.
◈ Case study → READ THE BUILD ◈ Deployment → VISIT LIVE BUILDContent Production
ESPRESSHOW is the street and showroom interview series produced for SLG. Shot on location, then cut, captioned, scored and delivered as vertical reels. Camera to publish, all of it.
More episodes are added as they air.
PR & Press Services
Leading PR and press strategy for TR3E®, a B2B SaaS platform that brings Digital Product Passports and supply chain transparency to independent fashion brands. The most senior communications role so far: building the brand narrative from scratch, developing media relationships, and running a Fashion Week launch event that put the product in front of the industry.
Two years at one of the most respected conceptual houses in Paris, the longest tenure to date. Owned PR execution for the flagship collaborations (Veja, Keen, The Kitchen), ran seasonal and Christmas gifting, and assisted production on campaign and e-commerce shoots.
Six months inside the press operation at one of fashion's most respected houses. Full responsibility for the press sample archive: inventory, logistics and condition management. Handled all packaging and send-outs for press and editorial requests.
Yorgos Lanthimos
Lewis Hamilton
Solange
Content Creation & Branding
Coverage of Fashion and Design Weeks in Paris and Milan, shot and curated on location. Short turnarounds, live conditions, editorial decisions made on the spot.
Two phases. It started in the atelier with fabric manipulation, material research and construction, then moved to content and copywriting. Working both sides gave a material and a narrative view of the same brand.
Modeling & Ambassadorship
Athlete ambassador and talent for several global activewear and lifestyle brands, sitting between performance sportswear and fashion. The work covers representing brands internationally, creating content, and wearing the product in the environments it was made for.
Side Ops
Projects built on my own time and, in some cases, my own money. Nobody commissioned these.
Merch Drop
A limited run of unofficial Fashion Week merch, designed, produced and sold independently, with a print and digital campaign behind it. Sold out. Concept, production, campaign and sell-through all handled solo.
Eyewear
Full briefing available upon verified enquiry.
The Briefing
Born in Querétaro, Mexico. Raised across three countries and educated at Istituto Marangoni, first in Milan, then in Paris.
Growing up between Mexican, Canadian and American cultures teaches you to read a room and switch register quickly. That is what makes the range possible: atelier floor, press office, shoot set, startup, brand launch.
The work sits between visibility and operations. Come into a brand, find what is blocked, whether that is a PR strategy, a stalled campaign shoot or a supply chain story nobody understands, and fix it. I write the strategy and then I run it. From fabric manipulation to sample logistics for high-profile talent, the standard is the same.
These days a growing share of that is building the websites themselves, which is the same job in a different medium: make the brand legible and make it work.
French, Spanish and English.
Further Credits
On-set styling assistance for independent stylists across editorial and commercial shoots in Paris. Pulling, prepping, dressing and maintaining looks under live shoot conditions. Commercial clients include Arije, a Paris jewellery house. One of these shoots ran in a print issue of POP Magazine.
Let's
Work.
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