The Muuls
Storefront for the Paris label. Live Shopify stock counter, 240-frame product animation.
Fashion Fire DEPT. · Paris
Websites for fashion brands
Design, front-end code, 3D and motion, hosting. One studio, no gap between the designer, the developer and the agency.
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Backed by experience
Most studios building fashion websites have never worked inside a brand. This one comes from years inside Études Studio, Lemaire, Paradoxe, TR3E® and Salut Les Garçons.
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What we build
Brand & lookbook sites
Collections, lookbooks, stockists, press contact, mailing list. Image-led, easy to update every season. Usually live in three to four weeks.
Headless Shopify storefronts
Shopify handles products, inventory, checkout and orders. The front end is built custom on top, so the store looks like your brand rather than a theme.
3D, motion & art direction
WebGL scenes, product viewers, scroll-driven sequences, and the art direction deciding where they belong. Our own 3D bay is built in house. Walk through it.
Enter the 3D bay The 3D bay is a desktop experience. Open this page on a computer to walk through it.
Hosting & maintenance
Deployment, domain, SSL and CDN set up and kept running. Optional monthly maintenance covers updates, content and layout changes, monitoring and fixes.
The site plus the press
The same studio can run your PR. Site, press release, gifting list and campaign assets from one place. Ask about combined work.
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Recent builds
Junky Solutions
Creative agency in Milan. A 3D bin you climb inside, a PS2 memory-card services page, 2007-YouTube work pages.
3D Bay
The studio's own 3D bay, built in house and running in the browser. Walk through it.
Enter the 3D bay
The 3D bay is a desktop experience. Open this page on a computer to walk through it.
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How a build runs
Meet
Thirty minutes, free. What the brand sells, who buys it, what the site has to do.
Scope & quote
A written scope: pages, features, integrations, timeline, firm price. Nothing starts until it is signed. The price moves only if the scope does.
Design & build
Art direction on the key pages first. Then front-end, motion, commerce or 3D. Live preview link from week one.
Launch & after
Domain, SSL, CDN, analytics, search setup, speed checks on real devices. Then a walkthrough of how to update it. Optional monthly maintenance.
05
What it costs
From
€2,100
Every project is quoted individually. A firm figure in writing after the first meeting, before any work begins.
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Book a meeting
Pick a time and tell us about the brand. The details land in your inbox.
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Questions
How much does a website for a fashion brand cost?
From €2,100, plus a monthly maintenance fee. Priced per project: it depends on pages, templates and whether you are selling. Firm figure in writing after the first meeting, before any work begins.
Do you build on Shopify?
Yes. Usually headless: Shopify handles products, inventory, checkout and orders, the front end is custom so the site does not look like a theme. For a small or new brand, customising a standard theme is often the more sensible spend, and we will say so.
How long does a build take?
Brand or lookbook site: three to four weeks. Commerce build: six to ten weeks, depending on catalogue size. The variable is not the code, it is how fast images, copy and approvals come back.
Can you work with our existing brand identity or designer?
Yes. With a brand book, designer or art director, we build to it. Without, we art direct the site. Either way the type, colour and layout decisions get documented.
Do you handle hosting and maintenance, and do you work outside Paris?
Yes to both. Deployment, domain, SSL and CDN configured and hosted by us. Maintenance covers updates, content and layout changes, monitoring and fixes. Paris based, remote by default, in English, French or Spanish, with active projects in Mexico.