Brand & lookbook sites
What a label needs before it needs a shop: collections, lookbooks, stockists, press contact, mailing list. Image-led, easy to update every season, usually live in three to four weeks.
Fashion Fire DEPT. · Paris
Websites for fashion brands
Design, front-end code, 3D and motion, hosting. One studio, so there is no gap between the designer, the developer and the agency where the work usually goes wrong.
01
Built by people who have worked in fashion
Most studios building fashion websites have never worked inside a brand. They have not packed a press send-out or sat in a showroom during market, and it shows: sites that look like a template with a nice font, and product pages that fight how people actually buy clothes.
This studio comes from the other side. Two years of PR at Études Studio, the press sample archive at Lemaire, atelier work at Paradoxe, brand building from zero at TR3E®. That is why the questions at the start of a project are the right ones: what the drop calendar looks like, who the buyer is, what press needs, what happens when the collection changes in eight weeks. The full record is on the main site.
02
What we build
Headless Shopify storefronts
Shopify keeps doing what it is good at, products, inventory, checkout and orders. The front end is built custom on top, so the store looks like your brand rather than a theme every other label is using.
3D, motion & art direction
WebGL scenes, product viewers, scroll-driven sequences, and the art direction deciding where they belong. Our own 3D apparatus bay is built in house, and you can walk through it.
Enter the 3D apparatus bay The 3D apparatus bay is a desktop experience. Open this page on a computer to walk through it.
Hosting & maintenance
Deployment, domain, SSL and CDN set up and kept running. Optional monthly maintenance covers updates, content and layout changes, monitoring and fixes, so a seasonal change does not mean finding a freelancer again.
The site plus the press
The part nobody else offers: the same studio can run your PR. A launch where the site, the press release, the gifting list and the campaign assets come from one place is a launch where nothing contradicts itself. Ask about combined work.
03
Recent builds
The Muuls
Storefront for the Paris label. Live Shopify stock counter, 240-frame product animation.
Junky Solutions
A 3D bin you climb inside, a PS2 memory-card services page, 2007-YouTube work pages.
04
How a build runs
Meet
Thirty minutes. What the brand sells, who buys it, what the site has to do. Free, and we will say no if we are not the right studio for it.
Scope & quote
A written scope: pages, features, integrations, timeline and a firm price. Nothing starts until it is signed, and the price only moves if the scope does.
Design & build
Art direction on the key pages first, so you see where it is going before everything is built. Then front-end, motion, commerce or 3D, with a live preview link from week one.
Launch & after
Domain, SSL, CDN, analytics, search setup and speed checks on real devices. Then a walkthrough of how to update it, and optional monthly maintenance if you want us to keep running it.
05
What it costs
Complete build, starting from
€2,100
Design, front-end development, deployment and launch, plus a monthly maintenance fee quoted with the project.
Every project quoted individually
The honest answer depends on how many pages and templates are involved, whether you are selling, and which systems have to talk to each other. You get a firm figure in writing after the first meeting, before any work begins. If your budget is below the starting point, say so on the call. Sometimes the right advice is a Shopify theme done properly, and hearing that costs nothing.
06
Questions
How much does a website for a fashion brand cost?
Builds start from €2,100, plus a monthly maintenance fee. Every project is priced individually, because the number depends on how many pages and templates are involved and whether you are selling. You get a firm figure in writing after the first meeting, before any work begins.
Do you build on Shopify?
Yes. For brands that sell, we usually build a headless Shopify setup: Shopify keeps handling products, inventory, checkout and orders, while the front end is custom built so the site does not look like a theme. If a brand is small or just starting, customising a standard Shopify theme is often the more sensible spend, and we will say so.
How long does a build take?
A brand or lookbook site is usually three to four weeks from first meeting to launch. A commerce build is six to ten weeks depending on catalogue size. The main variable is not the code, it is how quickly images, product copy and approvals come back.
Can you work with our existing brand identity or designer?
Yes. If you already have a brand book, a designer or an art director, we build to it. If you do not, we art direct the site ourselves. Either way the type, colour and layout decisions get documented so the next person can pick it up.
Do you handle hosting and maintenance, and do you work outside Paris?
Yes to both. Sites are deployed and hosted by us with the domain, SSL and CDN configured, and the monthly maintenance fee covers updates, content and layout changes, monitoring and fixes. The studio is in Paris but the work is remote by default, in English, French or Spanish, with active projects in Mexico.
07
Book a meeting
Pick a time, tell us about the brand, and the details land in your inbox. We read your answers first, so the call goes on your project rather than on basics.