One page, not a catalogue
One scrolling page, no navigation. The scroll order is the sales argument.
Case study · Paris · Live
The Muuls
Paris boot label. One product, ninety numbered pairs. A single-page storefront that reads the real Shopify stock count and puts the boot at the centre of the page.
01
The brief
- One boot, the Kuru. Two colourways: Noir and Tobacco.
- First release: ninety pairs, each numbered.
- No catalogue, no categories, no choice to offer.
A grid of products is built for choice. One product in a template designed for two hundred reads as a shop that failed, not a release that is deliberately small. The scarcity had to be the structure of the page, not a badge on it.
02
What we did
Live stock, not a fake counter
A "pairs remaining" bar wired to real Shopify inventory, not typed in by hand.
A 240-frame product animation
240 frames on a canvas, driven by scroll. A turntable without a 3D engine.
The numbering, made visible
A serial block counts down from 090 to 001, so ninety reads as a real number.
03
How it is built
- Static front end, no framework, served from a CDN.
- Shopify for products, inventory, checkout and orders, through the Storefront API.
- Self-hosted typeface, security headers at the edge, continuous deployment.
The client keeps a normal Shopify admin to run the business from.
04
Where it landed
- Live at themuuls.com.
- Stock counter running against real Shopify inventory.
- Design, front-end code, commerce integration, security and deployment: this studio.
Tell us what you are releasing, or see Junky Solutions, which went the opposite direction entirely.